Semalt: Role Of SEO Emojis In Your WEB Strategy

Emojis in work emails signal less 'power,' study finds

Achieving a better CTR of our website is one of the most relevant goals in the world of search engine positioning, especially on Google. For this reason, more and more brands and companies are using SEO icons, i.e. symbols and emoticons to make headlines more attractive and get more clicks.

But can SEO emojis really help you get a more compelling headline, more clicks, and more traffic? Let's find out below.

But before we get into the nitty-gritty, it's crucial to remember that SEO is not a game and referring to experts is a better option. Moreover, no SEO strategy can achieve good results without the intervention of a better SEO tool such as the Dedicated SEO Dashboard

What are emojis for SEO?

The use of SEO emojis, besides helping to have more fluid and user-friendly communication, is also a good tool to improve the web positioning and CTR of your digital page. However, this will depend primarily on your activity, your market, and who you are trying to reach.

There are several ways to implement web emojis, in this article, we will see some of them and all the benefits you will get by using them. As we mentioned before, a very important aspect of organic positioning is the CTR, and emojis will help us to increase this metric.

Why can emojis and CTR benefit SEO?

First of all, it should be said that emojis in themselves do not affect a website's SEO or search engine positioning. However, emojis are said to be good for SEO based on what we mentioned earlier: the CTR (Click Through Rate), which is the ratio of clicks to impressions on a result.

Emojis have a striking effect that makes the link more appealing when used, for example, in the title or meta description, so more users click on the related result. The key is that CTR is a relevant factor for positioning. The more they choose your result for a specific search, the more likely it is that the next time they search for you, thus, you will be higher.

Even so, remember that excessive use of SEO emojis reflects an unprofessional image, and even Google might stop showing them. It is important to be selective when choosing which emojis to use. Also, consider the image you want to portray of your website and your brand, as going overboard with emojis can have the opposite effect.

Where should I use SEO emojis?

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In order for your website to be indexed in the search engine, you need to know the appropriate place to use the SEO symbols. This is how SERP emojis will help you increase the number of visits to your website. It is recommended that emojis are located in the title, meta description or in the text.

This way, you will create some dynamism in the content, and you will have the possibility to better position your web page, capturing the attention and interest of the users.

SEO titles

The SEO title is the top and, therefore, most visible part of the results that are presented to users on the results page, so it must be catchy and according to the user's search intent so that it gets the most clicks possible and increases the CTR. Remember that not all emojis are meant for the title.

Another element where it is important to place emojis or SEO symbols is in the meta description because it appears right below the SEO title, and there is a space there. So this is a good area to place emojis. As in the title, not all emojis will be search engine friendly, so some will not display properly.

SEO is the sum of strategies and optimizations, so using emoticons or SEO emojis in our SEO title and meta description should not be the only thing to do to improve your ranking. Also, you should keep in mind that just as Google is constantly updating its algorithm, it accepts or rejects new emojis every day, so a great option is to work hand in hand with an SEO company such as Semalt; where our experts will be able to advise you and score a best practice guide for your website.

Do all emojis work the same way on Google?

SEO emojis not only function to make the title more visually appealing, but Google can also recognize these symbols and display related searches. That's why it's important to consider which ones are really going to help us improve CTR and detect which ones are not.

If we understand this aspect of emoji use, it is also clear that not all emojis play the same role. A simple example would be to consider how we use them in our everyday messages. So be careful not to place an emoji in just any place.

What to do when emojis don't display?

In 2015, emojis were removed from search results due to their overuse. However, in early 2017, they were available again in Google search results, although not all of them could be used. 

Google made the decision to eliminate almost all emojis allowed in search results to avoid excessive use in all titles and descriptions. In this way, Google has implemented an update in which the algorithm decides when to show and when not to show emojis. In this case, what risk do you run when the Google algorithm decides not to show your emojis?

Risks incurred if the emoji does not match the content

When the emoji is misleading or when there are too many emojis, it can happen that Google's algorithm decides not to show it/them. But don't worry! There are no penalties for using emojis. Even if it does not display them in the search results, the text still appears.

So we understand that even if Google does not take into account the emoji, it hardly prevents the text from being displayed. So there's nothing to be afraid of. Take a deep breath and just make sure you produce better quality articles targeting the right keywords. There are also better SEO tools like the Dedicated SEO Dashboard that will serve as a guide, so you know exactly what to do without having to tattoo.

How to use emojis: here are the best practices!!

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Using emojis is a challenge if you don't know what to put in the right place. To make it easier for you and help you know exactly what to use each emoji for, here are our tips to consider below.

Some things you should keep in mind when using emojis are:

Is it possible to use Emojis for local SEO?

You can also use emojis to improve the local SEO of your website. To do so, you need to implement them in Google My Business under the same assumption we explained in this article for SERP results, i.e. seeking to attract attention to improve CTR and, consequently, improve positioning. 

However, in this case, it works a little differently because there is no limitation to choosing the emojis you want to use in the business title.

To put the emoji in, you'll just need to log into Google My Business, go to Information, edit the business name and finally add a striking emoji related to your business. It can take up to 24 hours to be validated and edited, but you shouldn't have any problems.


Who would have thought that emojis could have played some role in an SEO strategy?! But, let's not forget that the world is evolving at a fast pace, and SEO is adapting to change daily. So, as a website owner, web editor, SEO expert or digital agency, it is important to always be aware of the changes in order to stay on top.

Moreover, it would be difficult to carry out your SEO strategy without using a better SEO tool. That's why we offer you an all-in-one SEO tool, such as the Dedicated SEO Dashboard, which will help you better understand your site and know in detail what you need to do to better position it on search engines.

Contact us to get the best use and results from your website! Semalt offers a unique service that will help you achieve your SEO goals and more in a short time. We are experts in the field of digital marketing and SEO. Our experts are available and very well equipped to help you achieve better rankings on Google to increase your customers as well as sales.

Don't forget that if you want to be aware of all the Google updates and learn about new SEO strategies (like the one we just taught you about using emojis to increase CTR), you can contact us so that we help you develop the best strategies and start boosting your website.

If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.